Strategic Plan

Our Members

  • Facilitating quality improvement in General Practice and primary health care.
  • Valuing and interacting with Members and understanding their needs.
  • Being relevant by embracing member based values and developing enduring engagement.
  • Expanding ongoing member recruitment and retention.

Valuable Products and Services

  • Delivering skills development in primary health care for general practice.
  • Driving continuous improvement
  • Delivering quality services and programs.
  • Adding value to members within available resources and managed risk.
  • Generating income for GP partners Australia.


  • Innovating to positively impact primary health care and the profession of General Practice.
  • Uniquely utilising knowledge.
  • Fostering an Operations Research and Development focus.
  • Continuously scanning opportunities.
  • Maintaining capability to create exciting solutions for members.

Key Relationships and Communication

  • Promoting the uniqueness and community value of General Practice.
  • Building community recognition
  • Creating new and productive relationships through business development.
  • Maintaining and reinforcing existing collaborative relationships with clients.
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